There are times when you are the student as well as the encourager. These are hats we as small business owners wear all the time. I was reminded of a valuable lesson I’ve written about in the past – remember what you know. Once you remember what you know, go for it and don’t let others discourage you. I was sort of doubting myself on a project this week and a very good friend let me have it (in a good way… this time)!
“Education is what remains after one has forgotten what one has learned in school.” I find this quote from Albert Einstein to be so true. Life is a continuous education. You must never stop learning. You can attend conferences that lead to professional development. But, sometimes just listening closely to others can be key to enhancement.
Another school shooting. More of our youth lost to senseless tragedy. I usually blog about my experience as a small business owner or share tips that entrepreneurs can use to help them grow. But, after the shooting in South Florida on Wednesday, I feel I must say something. Guns do not belong in our schools. Guns do not belong in the hands of our youth. We have to do something in our communities. We have to be involved in our kids’ lives. We have to speak up when we see our children going astray.
We all know the importance of promoting a product or service. Sharing the power of your voice is essential. It is an item that needs to be a part of your budget. Please don’t be afraid to invest in your company. You took the leap of faith to start your business. So, it’s a must that you do what is necessary to sustain your investment.
The days turn into nights quickly (at least for this small business owner). It seems as if the work never ends. Entrepreneurs are often planning the next strategy. Their search never ends for growth opportunities, ways to advertise, products to purchase and staff to hire. I always say that owning a business is no joke. That is why time management is key.
How do you market your brand? I want to make this blog a little different. I will not only share my thoughts, but I would like your feedback. What do you find works best for your company in this new era? We all know social media is an effective form of communication. It’s how and when you use it that will determine the outcome. Are you posting at key times? Do you have engaging content? Are you using video to share the power of your voice?
We all have fears. It can be scary stepping out of the box and trying something new. Entrepreneurs, we know that first step can be terrifying. There are so many questions. Will this venture be successful? Will I be able to make enough money to pay the bills? But, we have to try and then, try again. I recently talked with a friend about starting her own business. She has a lot of talent and a lot to offer. Her response, “I’m scared.”
As small business owners, we must always find ways to stay ahead of the game. Are you keeping up with the latest HR strategies? Do you have the most updated technology to keep your business running? How are you telling others about your services/products? You have to be willing to share the power of your voice.