When I was in college at The University of Texas at Austin, I took a Radio-Television-Film (RTF) class. It was one of the requirements I needed to obtain my bachelor’s degree in Journalism. The most important lesson I learned was CYA. This is a lesson I will never forget. My fellow students and I chuckled when the professor told us what this meant – Cover Your A--!
Another candidate has thrown his hat into the ring to run for president of the United States. We could see more candidates running. How do they stand out? What makes them different? How do all candidates attract voters on both sides? I am not going to focus on politics specifically. But, let’s talk about small business owners setting themselves apart from their competition. Two different worlds. But the rules are universal.
You’ve done your spring cleaning. You’ve done your self-inventory. The taxes are done! (Well, almost) Now, it’s time to relax. I know you are probably saying that we as small business owners never have time for a little R& R. I would have to agree. I am constantly on the go! But, we have to take time for ourselves. It’s been said that “sometimes the most productive thing you can do is relax.”
We know that privacy issues for social media have been in the news. Some are now calling for people to cancel their subscriptions to one social site. But, many of us are sticking with all our social platforms. They have become important to promoting our brand and sharing the power of our voice. How do you use social media? What’s your favorite platform? (I want to hear from you.)
I feel as if I’m slipping a little. I did not have a blog post last week. (Did you notice? LOL) I have been on the grind looking for new business opportunities and of course, working hard for my clients – creating social media content, writing news releases, making community connections, networking and much more! I am having fun. But can I tell you, this small business owner is tired! I would not have it any other way!
There are times when you are the student as well as the encourager. These are hats we as small business owners wear all the time. I was reminded of a valuable lesson I’ve written about in the past – remember what you know. Once you remember what you know, go for it and don’t let others discourage you. I was sort of doubting myself on a project this week and a very good friend let me have it (in a good way… this time)!
The days turn into nights quickly (at least for this small business owner). It seems as if the work never ends. Entrepreneurs are often planning the next strategy. Their search never ends for growth opportunities, ways to advertise, products to purchase and staff to hire. I always say that owning a business is no joke. That is why time management is key.
How do you market your brand? I want to make this blog a little different. I will not only share my thoughts, but I would like your feedback. What do you find works best for your company in this new era? We all know social media is an effective form of communication. It’s how and when you use it that will determine the outcome. Are you posting at key times? Do you have engaging content? Are you using video to share the power of your voice?