You’ve done your spring cleaning. You’ve done your self-inventory. The taxes are done! (Well, almost) Now, it’s time to relax. I know you are probably saying that we as small business owners never have time for a little R& R. I would have to agree. I am constantly on the go! But, we have to take time for ourselves. It’s been said that “sometimes the most productive thing you can do is relax.”
It doesn’t matter how long you have been in business, we all know there will be ups and downs. It can be tough sometimes getting that new client. But, after you make a connection, what are your next steps? How do you seal the deal? (I’m not asking for any trade secrets.) Follow up is key. I recently attended an event where a business owner said she followed up eight times with a company before she got the gig. (Wow!)
We know that privacy issues for social media have been in the news. Some are now calling for people to cancel their subscriptions to one social site. But, many of us are sticking with all our social platforms. They have become important to promoting our brand and sharing the power of our voice. How do you use social media? What’s your favorite platform? (I want to hear from you.)
I feel as if I’m slipping a little. I did not have a blog post last week. (Did you notice? LOL) I have been on the grind looking for new business opportunities and of course, working hard for my clients – creating social media content, writing news releases, making community connections, networking and much more! I am having fun. But can I tell you, this small business owner is tired! I would not have it any other way!
There are times when you are the student as well as the encourager. These are hats we as small business owners wear all the time. I was reminded of a valuable lesson I’ve written about in the past – remember what you know. Once you remember what you know, go for it and don’t let others discourage you. I was sort of doubting myself on a project this week and a very good friend let me have it (in a good way… this time)!
“Education is what remains after one has forgotten what one has learned in school.” I find this quote from Albert Einstein to be so true. Life is a continuous education. You must never stop learning. You can attend conferences that lead to professional development. But, sometimes just listening closely to others can be key to enhancement.
Another school shooting. More of our youth lost to senseless tragedy. I usually blog about my experience as a small business owner or share tips that entrepreneurs can use to help them grow. But, after the shooting in South Florida on Wednesday, I feel I must say something. Guns do not belong in our schools. Guns do not belong in the hands of our youth. We have to do something in our communities. We have to be involved in our kids’ lives. We have to speak up when we see our children going astray.
We all know the importance of promoting a product or service. Sharing the power of your voice is essential. It is an item that needs to be a part of your budget. Please don’t be afraid to invest in your company. You took the leap of faith to start your business. So, it’s a must that you do what is necessary to sustain your investment.
The days turn into nights quickly (at least for this small business owner). It seems as if the work never ends. Entrepreneurs are often planning the next strategy. Their search never ends for growth opportunities, ways to advertise, products to purchase and staff to hire. I always say that owning a business is no joke. That is why time management is key.